Here’s how I can help

 
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I’m passionate about helping companies share their stories. I craft compelling website content, press releases, employee communications and more for companies big and small.

 
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Good content establishes your brand and engages your target audience. Drawing from your key messages, I write captivating blog posts, social media copy, newsletters and more.

 
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Whenever you need a second set of eyes, I’m here to proof, edit and refine your existing content. Together, we’ll make sure your every word counts.

 
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Whether you’re a CEO, an athlete or an influencer, enlist me to guide your ideas to the page. Here’s how it works: We talk. I write. You take the credit. (Easiest writing you’ll ever do.)


 

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Hi, I’m Michelle magnan mcivor, a journalist, communications professional and ghostwriter based in Calgary, Alberta.

As you might expect from a born-and-raised Albertan, my first magazine story was about Canada’s reigning bull-riding champ. Since then, I’ve contributed to publications such as Maclean’s, Chatelaine, and Canadian Business and spent three years as a staff lifestyle writer with the Calgary Herald. My first book, The Glow Code: A Cheat Sheet for Feeling, Looking and Being Your Best at Any Age, will be published in 2024 (Rowman & Littlefield). 

My storytelling skills inspire my work as a communications professional. (Having degrees in commerce and journalism comes in handy, too.) Whether I’m assisting start-ups, corporations or charities, I take pride in crafting exceptional communications.

Writing in other people’s voices is another of my specialties, a niche skill known as ghostwriting. My most notable project is the #1 national bestseller Forever Terry: A Legacy In Letters, a book celebrating the 40th anniversary of Terry Fox’s historic run.

So, if you know what you want to say but don’t quite know how to say it, let’s chat.

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Working together is simple.

 
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I’ll get back to you within 24 hours to set up a meeting. We’ll talk about what you need, how I can help and what your project may cost. I usually charge by the hour and always keep you updated, so there are no surprises.

 
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Whether I’m writing from scratch or polishing existing content, I’ll ensure your communications are concise and true to your voice. Once you’ve reviewed my work, I’ll incorporate your feedback. The result? Clear communications that resonate with your audience.

 
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If you’ve struggled to write a website, press release or social media post that sounds like you, you know how time-consuming it can be. When we work together, I do the writing so you can focus on what you do best.

 
 

In their words…

 
 
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Let’s get writing.

First, let’s talk!

I’d love to grab coffee or have a virtual chat. Either way, we’ll talk about what your goals are and how I can help you reach them.

Please shoot me an email or send me a few details in the form. I’ll get back to you within 24 hours to arrange our meeting.

I can’t wait to hear from you.

michelle@wordboutique.com

 
 
 

 

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